Remove Direct Marketing Remove Email Remove Sales Remove Vertical
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Her packaging class was so good that we sent every new marketer at SuperMac to take it.

Sales 120
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Take The Marketing Assessment: Like this show? John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Duct Tape Transcript.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Typically, they use gated content to capture the prospect’s contact information so the sales team can nurture and convert them.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”. I’ve also, of course, been spending a lot of time talking about this with our rapidly growing sales team at data.world.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. Basically, folks who are already in the sales funnel. Customer segmentation is an old trick in the marketing book. Your email database is limited in how many people open your emails.

San Jose 133
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Google VP: Here's How to Get Bought By Us

mashable.com

Email Story. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. Result: sale was made.

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

And for a while I was working on the vertical of religion. So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing.