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ConversionXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
YoungUpstarts
JUNE 23, 2014
Consider these statistics : Just 2 percent of sales occur during first meetings. In my book, I tell the story of a salesperson who did extensive research on each sales lead she got. Do you kick your sales pitch up a notch to your hard sell? Advice For The Young At Heart rejection sales sales management Tom Panaggio'
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YoungUpstarts
NOVEMBER 15, 2013
From startup through the last sale, the spirit of risk is the unexpected edge for every business. Spend money on marketing. Marketing is key to building a successful business. Or, “There’s just no money for marketing this quarter. At RME, our motto was very simple: He who markets most wins.
YoungUpstarts
MAY 8, 2014
You can pour your heart and soul (and life savings) into a venture, do all your due diligence, toil 80- and 90-hour weeks, and just when you’re on the verge of a breakthrough, a dark horse competitor sweeps in and decimates your market share. Not allocating a marketing budget. Or a key vendor declares bankruptcy.
Startup Professionals Musings
APRIL 9, 2012
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity. Investors are looking for a large and growing market. Executive team.
Startup Professionals Musings
FEBRUARY 3, 2011
Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Market size and growth opportunity. Investors are looking for a large and growing market. Executive team.
Duct Tape Marketing
OCTOBER 27, 2017
Texting: The Killer Application in your Offline Marketing Arsenal written by Guest Post read more at Duct Tape Marketing. That’s true where marketing is concerned too- we usually focus first on digital marketing. Online and offline marketing need to work together, for best results. Times have changed. Here’s how.
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