Startup Professionals Musings

JANUARY 11, 2015

Focus on marketing and indirect channels to get the message out quickly. Direct marketing is generally not scalable, especially on low-cost high-volume products. These days, heavy marketing is always required to make your startup visible and scalable amid the flood of information from all sources to all customers.

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ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Basically, it’s common intuition that in a fearful market, people are looking to irrationally sell stock and in a greedy market people are looking to buy. appeared first on ConversionXL.

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ConversionXL

JULY 20, 2019

There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. There are two primary types of emails that you should be concerned with in ecommerce: promotional (direct marketing) and transactional. a sale, an email), the more important context becomes. Not necessarily.

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ConversionXL

DECEMBER 30, 2015

There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Discounts / Sales.

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Occam's Razor

JANUARY 28, 2013

Shows me again if the product is in stock. Underneath are two, mostly likely stock, photos of Farmers "Chuck" and "Frank" bearing copy that is almost certainly lawyer-approved – it is bereft of any passion. "Let's just get people on the phone and our sales reps will convert!"

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Up and Running

FEBRUARY 23, 2016

At the very least this will include: Your proximity to markets: Consider where you’re going to sell your products, or how you’re going to reach sales channels. If they’re hundreds of miles away, you’re going to struggle much more getting to market. See Also: How to Get Initial Traction with a Marketing Budget of Zero.

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Duct Tape Marketing

NOVEMBER 14, 2018

So, Procter & Gamble and the big marketers can no longer buy their way to a new brand. On the other hand, smart marketers are thinking like direct marketers now. John Jantsch: So, there’s a bit in this book, current book about going out of business sales. You, kind of wanna expand on that?

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Occam's Razor

MAY 27, 2015

The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). As in, " You have to prove store sales from a See or a Think strategy before we invest in smart marketing." Magnificent. Data is important.

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mashable.com

JULY 18, 2012

After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. Result: sale was made. dMarc Broadcasting.

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ConversionXL

JULY 11, 2016

The aim nowadays should be to create great content that directly converts into sales. Report tangibly and make content marketing comparable to direct marketing channels. Personalized sales message. Create personas and make them using real data (don’t fall into the stock photo trap). Need Keywords?

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ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Basically, jargon is like the cheesy stock photo of the copywriting world. Direct marketers know that the words you use do matter.

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