Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Customer Lifetime Value (LTV): The potential revenue that you’ll be receiving from a given user. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). Take for example, an eCommerce company. But you don’t need to spend money on SEM.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

DECEMBER 13, 2022

If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 The “lifts” were, in fact, imaginary. Andrew Anderson.

Analytics 127

Analytics Technical Review Software Review Framework 127

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for What about appealing to a certain lifestyle category? Don’t be afraid to try completely new campaigns with different brand language and color schemes.

Technical Review 49

Technical Review Software Review China Acquisition 49

Occam's Razor

AUGUST 28, 2006

(While it is absolutely possible to apply this metric to a lead capture process, or other websites processes, for reasons of absolute clarity and maximum impact this post will focus purely on the metric in the ecommerce world.). You have taken time to understand the distribution of departures between the cart and checkout processes.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

DECEMBER 2, 2015

If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign. Others include sample pollution, the flicker effect , revenue tracking errors, selection bias, and more ( read here ). How can we do that in basic terms?

Technical Review 48

Technical Review Analytics Framework Software Review 48