Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). Take for example, an eCommerce company. But you don’t need to spend money on SEM.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Up and Running

JULY 26, 2016

For ecommerce, this is based on transaction size, commission, and chances of the user returning. While it has a direct impact on traffic it also helps with overall SEO, brand recognition, and it allows you to brag on your website and on your ads, which improves conversion rates. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

DECEMBER 13, 2022

Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

Duct Tape Marketing

MAY 4, 2016

PRNewswire – Press release distribution service. Further Reading: The Ultimate Guide to eCommerce Email Marketing. SEM Rush – Find profitable key words. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? A lot of your customers will be buying products for their friends and family anyway, so you might as well have a deliberate gifting page for the extra nudge and the SEO. What about appealing to a certain lifestyle category? Products from hip new DTC brands can be great gifts.

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real, shall we. After the research phase, you probably have a ton of keyword ideas, which is great!

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

DECEMBER 2, 2015

100 conversions is possible in only the most remote cases and with an incredibly high delta in behavior, but only if other requirements like behavior over time, consistency, and normal distribution take place. PPC/SEM campaign. eCommerce A/B Test Data for Improved Process: What Percentage of Tests Are Winners? for Control.

Technical Review 48

Technical Review Analytics Framework Software Review 48