Distribution Green Portfolio PPC 
Occam's Razor
AUGUST 12, 2013
But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.
crowdSPRING Blog
MAY 23, 2014
A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. 3 Key PPC Metrics Are Lying To You. A Dozen Things I’ve Learned About Marketing, Distribution and Sales | 25iq – crowdspring.co/1lD0q6Y. Sarah Green, Harvard Business Review – crowdspring.co/1vqQ81Y.
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Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.
Occam's Razor
OCTOBER 24, 2016
To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. It is hard to optimize for the entire portfolio.
Occam's Razor
SEPTEMBER 29, 2009
You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). In the above case that is clearly not true. Sounds dicey!! :)). So there you go.
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