Distribution Green PPC SEO 
Occam's Razor
JULY 1, 2013
An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!
ConversionXL
APRIL 25, 2017
Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). Alternatively, organizations could start with an agency, putting someone more green in charge of the engagement to learn from the pros.
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Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. SEO & PPC, Because You Should!
Occam's Razor
FEBRUARY 9, 2015
The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Getty is the fourth green line. We need to shift our strategy to more dramatic focus on SEO. We (Getty Images) get very valuable context for our performance. So we are dead last.
Occam's Razor
OCTOBER 14, 2014
A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. And you also have, perhaps more useful, the industry wide acquisition strategy distribution.
maplebutter.com
JANUARY 8, 2013
The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. How did you find your passion?
ConversionXL
SEPTEMBER 29, 2015
It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. Then, each student’s score would be a realization of independent and identically distributed random variables, with an expected mean of 50. Day of the week. Word-of-Mouth.
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