Distribution Management SEM Technology 
ConversionXL
FEBRUARY 3, 2022
For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. million (including over $10 million from Divvy). Acquisitions. Partnerships.
Startup Lessons Learned
SEPTEMBER 8, 2008
Lessons Learned by Eric Ries Monday, September 8, 2008 Waves of technology platforms I still remember the first time I switched to LAMP. That startup didnt turn out so well, but not for lack of technology. Amazing lean startup resources Is Entrepreneurship a Management Science? Were in a new wave of platform evolution.
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Startup Lessons Learned
SEPTEMBER 30, 2008
What does your Chief Technology Officer do all day? When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. I mean, have you seen other people?
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. He had teamed up with a former product manager at P&G to deliver seminars on just this subject. It was a management problem.
Startup Lessons Learned
SEPTEMBER 15, 2008
Very useful perspective - as a first-time CEO managing a small startup, these ideas are timely and thought-provoking. Amazing lean startup resources Is Entrepreneurship a Management Science? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Startup Lessons Learned
SEPTEMBER 2, 2008
Amazing lean startup resources Is Entrepreneurship a Management Science? How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Case Study: Continuous deployment makes releases n.
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