Brandanew

FEBRUARY 29, 2016

It may include tangible financial value such as market share and revenue as well as intangible aspects such as strategic benefits of the brand. Also, since it has many outlets all over the world, all of them are expected to maintain uniform standards of experience. Brand equity. Brand equity is the value of a brand.

Marketing 100

Marketing Equity Audio Social Media 100

Brandanew

APRIL 15, 2016

Or, maybe, boosted revenues? Step #4: Set up a killer distribution platform. Last but not least comes the distribution platform where you’ll be planting your content and watching it grow. Don’t go down this slippery road — decide in advance exactly what you want to achieve with content marketing. Is it higher website traffic?

Marketing 100

Marketing B2C Social Media Germany 100

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. The ultimate measurement of content success needs to be revenue. Thank you Ken for your insights and time.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Brandanew

APRIL 22, 2016

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Outbrain. . . Content.ad. LinkedIn Ads.

Advertising 100

Advertising Distribution Marketing New York City 100

Brandanew

JUNE 29, 2015

This could mean, for instance: a) Creating business opportunities via content, e.g. real $ revenue. As a rule of thumb, many marketers would tell you, spend 20 percent of your energy creating content and another 80 percent distributing it. d) Building a platform to engage with your consumers. e) Generating leads.

Social Media 100

Social Media Community SEO Audience 100