ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

DECEMBER 7, 2017

Two conditions that do matter to your startup’s out-year viability are the cost and length of its product development cycle. Longer, costlier cycles drain cash on hand while delaying the onset of crucial revenue streams. Focus on Your Minimum Viable Product. How are you streamlining your startup’s development process?

Cost 100

Cost Developer Small Business Administration Marketing 100

ConversionXL

JANUARY 18, 2022

Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Marketing 110

Marketing Product Audience Equity 110

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

AUGUST 27, 2009

Thirty years later we now realize that its one the causes of early startup failure. Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

NOVEMBER 2, 2009

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. And I can even imagine cases where it might burn more cash than a traditional startup. Lets see why.

Lean 244

Lean Silicon Valley Startup RSS 244

View from Seed

FEBRUARY 27, 2019

Most startups don’t have the luxury of hiring an experienced PM early in their journey. Many founders have to turn to brute force to figure it out, even when they themselves don’t have practitioner product management experience. they can range from customer acquisition, product engagement/stickiness, or business model.

Hiring 120

Hiring Bandwidth Product Early Stage 120