ReadWriteStart
SEPTEMBER 23, 2010
I asked her to work with the Clarify Your Story framework, something we ask people to use in preparing for the roundtable, but clearly, Jeanne did not do her homework. With enterprise customers, this would result in tremendous exit barriers, making sales cycles long and involved, which a small startup will find hard to withstand.
Startup Lessons Learned
APRIL 14, 2009
In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? If youre still very early stage, then you need to know what a true early adopter looks like. But all things are never equal.
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Duct Tape Marketing
FEBRUARY 22, 2017
While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. The strategy in a nutshell. He will track down emails, verify them to avoid bounces, and log custom fields in your spreadsheet.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
This is going to be BIG.
JANUARY 24, 2011
One of the cool things about being a fund that works with so many early stage companies is that bringing the whole portfolio together in one place results in a lot of collaborative learning opportunities. Get your lead Ruby dev to blog a controversal post on some nuance in the latest frameworks and get it posted to Hacker News.
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