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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. The final stage of Casandra’s experimentation framework is the one where you present your results with the gathered evidence.

B2B 94
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

Honorable mention: The DemandGen Framework. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. How long is your sales process? Before we agreed on that decision, we looked at a couple of other options.

Demand 101
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Gain Freedom With The Hands Off CEO Blueprint

Duct Tape Marketing

04:47] How does the Scale to Freedom framework differ from other types of processes? [08:20] How would you say that your system, which you call scale to freedom, is that right framework? So EOS and other frameworks, they're great. We need to go make more sales. Mandi (04:56): Right.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

We think teaching teams a formal methodology around the Lean Framework (Business Model design, Customer Development and Agile Engineering) is a natural evolution of how successful incubators/accelerators will build startups. Here’s the story of one such team; Jonathan Wylie, Lakshmi Shivalingaiah and the Evoke team.

Lean 315
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. No one can argue with that.

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Learning Styles: The Impact on Marketing Messaging

ConversionXL

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] The same is true in marketing, especially for companies with long sales cycles.

Marketing 124
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How to Create a Compelling Unique Selling Proposition

ConversionXL

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. Write your USP with these frameworks. Using a formula to write your USP is not a marketing exercise.