Excellent Analytics Tip #18: Make Love To Your Direct Traffic
Occam's Razor
SEPTEMBER 20, 2010
That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. You see mobile applications don't send a referrer and it will look like all of a sudden you got very high converting Direct traffic.
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