ConversionXL

MARCH 3, 2016

That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. What this report will tell you: If you’re running an eCommerce site, this report is essential for day-to-day use. Should you can more about mobile?

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

NOVEMBER 17, 2015

Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. In fact, December is the month where eCommerce revenue accounts for the largest percentage of total annual revenue. So, you know eCommerce traffic spikes around the holiday season. Another big mistake is underestimating mobile.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. You see mobile applications don't send a referrer and it will look like all of a sudden you got very high converting Direct traffic.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. App extensions combined with themed groups could allow mobile game developers to run ads for specific games, while linking specifically & directly to the individual games. Blog Lead Generation Adwords Ppc'

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

FEBRUARY 19, 2016

That question is to unique to each eCommerce store but if you rely on SEO traffic you are surely not going to remove reviews.”. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute. Usually not both.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

JULY 29, 2020

From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. For users, it’s easier to scan a listing to see if a product has the desired features, especially on mobile devices. Of course, not everything requires reworking.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

JULY 10, 2014

featured image from t-mobile’s switch carrier’s page. Blog eCommerce Resources Landing Pages Lead Generation' trillion dollars in revenue globally from customers switching companies… I’d say there’s a pretty big opportunity, if you’re willing to take the gloves off & get your hands dirty.

Software Review 72

Software Review Lead Generation Design Campaign 72

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. Chapter 9 Emerging Analytics: Social, Mobile, and Video. When people think of web analytics everything they think about is chapter 4, and yet you'll find so many yummy treats here.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Hello Insights!

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 31, 2011

But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. So if you want to analyze Mobile performance then you want to compare Mobile and Desktop segments.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. Particularly crushing is the mobile battle.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

DECEMBER 13, 2022

Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 If you got a lift for returning visitors and mobile visitors—but a drop for new visitors and desktop users—those segments might cancel each other out, making it seem like there’s “no difference.”

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. The third one will be on device analysis (because of our hypothesis that so much of Social consumption is mobile!). Lastly, remember the hypothesis that most Social consumption is mobile?

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MAY 2, 2019

Two percent is the average conversion rate for ecommerce sites. Right now, many ecommerce companies can still grow with an average conversion rate. This is largely thanks to the ecommerce industry growing by about 23% year over year. By 2021, the ecommerce growth rate is projected to drop by as much as 5–6%, down to about 17%.

eCommerce 133

eCommerce Conversion Hosting Sales 133

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Be aware of mobile subject line character restrictions. Mobile-friendly design. 81% of all emails are opened and read on mobile devices. Mobile-friendly design.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 6, 2014

What about mobile users, or visitors that come from Facebook, or internal site searchers ? As for me, I’m moving over to Shopify to continue writing about CRO specifically for eCommerce. “ What’s a good conversion rate ?” ” One that is sustainably better than the one that came before it.

Conversion 102

Conversion PPC Green PR 102

Hearpreneur

JANUARY 24, 2018

You can work from home, go into your location when need be, but also get a lot of work done in a mobile fashion. Our clients serve very diverse industries – eCommerce, manufacturing, software development, energy, printing, finance, healthcare – which means that no two days are the same. 10- Freedom. I really love that.

Entrepreneur 97

Entrepreneur PPC Green Japan 97

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. Click on Mobile Traffic (or whatever) and. Mobile page efficiency analysis! This report is for Ecommerce. Faith rules. Here it is.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. Mobile carrier Sprint (now part of T-Mobile ) is a great case study for the effectiveness of this kind of analytics.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

SEPTEMBER 30, 2013

Behavior covers everything that happens after the person lands on our mobile or desktop site. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The average conversion rate for a typical top ecommerce site is around 2%. Acquisition is everything we do to attract traffic.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Competition (who comes up first consistently, ppc and organic). If it stinks that tells me a lot (remember the year of mobile was 2010!). I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

SEPTEMBER 17, 2019

Are they visiting on mobile? From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. on a mobile phone and visit at least 3 pages per session are more likely to convert. . Both have a similar ecommerce conversion rate.

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

ConversionXL

DECEMBER 2, 2015

Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 Even though B might lose to A in the overall results, B might beat A in certain segments (organic, Facebook, mobile, etc). PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

FEBRUARY 26, 2020

a link in a PDF or spreadsheet, or a link within an email—especially when opened in a desktop client like Microsoft Outlook or on a mobile device). Links shared and clicked within mobile apps and instant messengers. Navigation from a link on a tool that doesn’t pass the HTTP Referrer value or has no referring page (e.g.,

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. All the traffic you generate will now be classified correctly.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. Amy Africa: Selling on a 2” x 4”: Proven Techniques for Mobile Optimization. Navigation counts for 80 – 85% of mobile success. Email traffic is becoming more mobile traffic. Email traffic is becoming more mobile traffic.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

APRIL 14, 2016

Given speed’s prominence, it’s no wonder that Capital One’s ecommerce platform Spark Pay identified “loading time” as the number one thing we can learn from the ecommerce giants: It may not be the most glamorous facet of selling online, but it’s clearly one of the most important. seconds to 2.9 Why didn’t Catherine work?

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. The user moves from the top of the funnel (awareness) to the bottom (purchase) progressively and predictably. Awareness -> Evaluation -> Purchase -> Usage -> Repurchase -> Advocacy is an example of a linear funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. Most popular mobile apps (e.g., Smartphones were rare. Cross browser.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. But for your PPC campaigns?

Analytics 145

Analytics Metrics API Web 145

ConversionXL

AUGUST 14, 2019

For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. As their PPC agency, we had to justify this dip. A good starting point is to come up with a hypothesis.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Imagine data-driven attribution modeling that understands one individual's behavior across mobile and desktop! So on, and so forth. mindblowing.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

NOVEMBER 13, 2019

I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run.

SEO 110

SEO Hiring PPC Leadership 110