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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. Browse a fashionable ecommerce store (demo). Safari, frequently lagging behind, is often referred to as “the Internet Explorer of PWAs.”). What are PWAs? But what is it?

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Reduce Your Server Response Time for Happy Users, Higher Rankings

ConversionXL

Even a one-second delay can cost an ecommerce site $25,000–$125,000 per year …or more! How does server response time impact SEO? Over half of all the world’s internet traffic is served through a CDN. SRT and SEO are areas where seconds and milliseconds really do matter. Page speed and SRT go hand in hand.

Caching 102
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The Role of SEO in Growth

ConversionXL

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Where does SEO fit into the bigger growth picture.

SEO 134
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Twitter Link Roundup #154 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

How Color Affects Search Engine Optimization (SEO) | Search Engine Land – [link]. Opera users click on the most ads, followed by Safari Mobile, Internet Explorer, and Android | The Next Web – [link]. 17 Flexible Grid Tools and Frameworks for Responsive Websites – [link]. Resistance is futile.

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How User Generated Reviews Affect Conversion Rates

ConversionXL

Oh, and one more thing, fellow growth marketers: user generated reviews help your SEO. This has some benefits (mainly SEO), but also suffers drawback (it’s up to chance which customer review a user sees first). Most eCommerce sites still order reviews by ‘most recent’: This screenshot is from Guitar Center.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163
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Twitter Link Roundup #189 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The management framework that propelled LinkedIn to a $20 billion company – [link]. Good reminder that short vs long term SEO strategy hinges on risk, time, knowledge & resources – [link]. 50 Clean and Modern Ecommerce Sites – [link]. Why Hulu Isn’t Selling (Yet) | Fast Company – [link].