eCommerce Metrics Product Name Sales 
ConversionXL
APRIL 23, 2019
Your ecommerce checkout flow is where the money is at. An ecommerce site that I analyzed recently had a payment page in which 84.7% A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Metrics to keep in mind: Average transaction value; Average quantity per transaction. Think about it. Oh, please.
ConversionXL
FEBRUARY 24, 2014
Example: An Ecommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos.
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ConversionXL
JULY 29, 2020
From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. Product descriptions.
ConversionXL
AUGUST 5, 2014
Yet, in a site search benchmark study evaluating 50 top eCommerce sites by Baymard Institute – including NewEgg, Gap, Target & more – it was found that half of the sites evaluated did not have a search functionality that was easy to find. Another survey by SLI which interviewed 160 eCommerce found that 62.5%
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv.
ConversionXL
AUGUST 14, 2019
Your join key could be a page URL, product name, user ID, or many other things. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Select dimensions and metrics you want to compare. Combining Google Analytics with CRM and ecommerce platform data.
ConversionXL
NOVEMBER 11, 2015
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
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