Both Sides of the Table
OCTOBER 29, 2014
Our goal from the outset was to build a great eCommerce experience that could compete with Michels on one side (for DIY / crafting) and Party City on the other (throwing events / parties / celebrations). We also built two very high-quality mobile apps that we were experimenting with in terms of building better customer acquisition toools.
ConversionXL
APRIL 18, 2019
This answer has to be correct and complete, and can be displayed in a relatively small amount of space: the size of a mobile phone screen. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].
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ConversionXL
APRIL 23, 2019
Your ecommerce checkout flow is where the money is at. An ecommerce site that I analyzed recently had a payment page in which 84.7% A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Here is the actual workflow on Amazon’s mobile commerce application: Done and done. Think about it. Oh, please.
ConversionXL
NOVEMBER 17, 2015
Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. In fact, December is the month where eCommerce revenue accounts for the largest percentage of total annual revenue. So, you know eCommerce traffic spikes around the holiday season. Product names / descriptions.
ConversionXL
FEBRUARY 24, 2014
Example: An Ecommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Here is the actual workflow on Amazon’s mobile commerce application: Done and done. Control: it’s easy to make changes (update quantity, remove products). Product name & price.
ConversionXL
JULY 29, 2020
From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. What doesn’t change.
ConversionXL
NOVEMBER 5, 2019
Even the same Variables and Data Layer setup, for instance, can be used for ecommerce tracking in Google Analytics and Adobe Analytics. As you would expect, Tealium iQ has a Data Layer that you define in the HTML of web pages or native code of mobile apps. Standard bundles.
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