ConversionXL

MARCH 29, 2017

Some secret growth hack or silver bullet that skyrocketed them to household names. For example, in a year, do you think you can increase your retention by 30%? via Ecommerce Growth Masterclass). Note: Drew suggests starting with the retention goal first.). Yet, it still feels very elusive. Creating Your Experiment Doc.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS).

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. While there are a number of different classic funnel stages , for this article, we’re going to use Acquisition -> Activation -> Engagement -> Retention -> Resurrection. Are Linear Funnels a Thing of the Past?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JUNE 16, 2016

One day, I had never heard anyone even mention the name and the next everyone was talking about it. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Retention: Optimizing for the second, third, fourth conversion. The holidays for eCommerce, things like that.

Framework 48

Framework Programming Metrics Engineer 48