ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Blog Lead Generation Adwords Ppc'

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

NOVEMBER 17, 2015

Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. In fact, December is the month where eCommerce revenue accounts for the largest percentage of total annual revenue. So, you know eCommerce traffic spikes around the holiday season. Product names / descriptions.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

YoungUpstarts

JULY 13, 2020

Many factors play a part in their decision making, but one of the most salient factors is how distinguishable a company’s name, logo and identity is from its competitors. Ecommerce has been on the rise for a while now, but the lockdown period has placed this business model at the forefront of purchasing decisions like never before.

Marketing 147

Marketing Social Media Audience eCommerce 147

ConversionXL

FEBRUARY 18, 2016

Clicking “New Tag” will take you here… We’ll name it “GA Pageview – ConversionXL – All” It’s important to be specific when naming tags. If they’re not named properly, you’ll run into organizational issues. Eventually, you might have hundreds of tags.

Management 48

Management Analytics Software Review Metrics 48

Duct Tape Marketing

FEBRUARY 3, 2022

Questions I ask Amanda Dixon: [1:14] What’s the story behind your company name? [1:57] John Jantsch (01:14): So I have to start with the name. Amanda Dixon (01:33): Know what, there is not a story, but I need to make one up because everyone asks the story is we needed a name and a domain. So Amanda, welcome to the show.

Entrepreneur 80

Entrepreneur Technical Review Cofounder Valuation 80

Occam's Razor

SEPTEMBER 20, 2010

They need a solution and your name pops up into their head and they type. That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. People familiar with your brand.

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

FEBRUARY 19, 2016

That question is to unique to each eCommerce store but if you rely on SEO traffic you are surely not going to remove reviews.”. PPC – Goal is traffic & conversions (Focus on ROI for conversion)”. PPC usually has isolated landing pages and you can turn it on / off so it’s easy to track and attribute. Usually not both.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ConversionXL

MARCH 29, 2017

Some secret growth hack or silver bullet that skyrocketed them to household names. via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. Creating Your Experiment Doc.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

JULY 29, 2020

From those fundamental differences flow all tactical differences—the ones that require tweaks to titles or affect how you promote your ecommerce products on other sites. That’s why keyword research is paramount—not just for the obvious product name but for high-value descriptors. Of course, not everything requires reworking.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JULY 10, 2014

This is as simple as searching “[competitor name] intitle:forum” in Google to see not just what questions are being asked, but where these conversations are happening. Blog eCommerce Resources Landing Pages Lead Generation'

Software Review 72

Software Review Lead Generation Design Campaign 72

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Hello, My Name is Avinash. Rethink Web Analytics: Introducing Web Analytics 2.0.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

DECEMBER 13, 2022

Here’s an example from an ecommerce site: First couple of days: Blue (variation #3) is winning big—like $16 per visitor vs. $12.50 The name of the game is iterative testing , so if you were on to something, try a few iterations. Often, you’ll see results vary wildly in the first few days of the test. for Control.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Name this one Raw Data or RAW DATA, set it to your time zone, and click Create View. It should not use Filters or have Goals set up.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Just a different name for it.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

FEBRUARY 26, 2020

The utm_source value tells Google Analytics the name of the website with the link that the user clicked. The value of utm_source should be the name of the platform or tool that’s used to create the medium (e.g., How are they arriving at our website? The utm_medium value identifies the communication channel used to create the source.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Personalization starts with a name in the subject line: “Smiles Davis, see what you’ve accomplished with emfluence!”. Again, the recipient is addressed by name. Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. Oh, that makes sense. Again, important.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 6, 2010

My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. If you have an Ecommerce website you can replace Per Visit Goal Value with Per Visit Value and Total Goal Completions with Transactions. Faith rules.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

MARCH 14, 2013

The first thing you need to do is pick out one of your competitors, pick one of the bigger names in your niche simply because they’ll have a higher volume of reviews due to the sheer number of customers they handle on a day to day basis. Google itself use “competitor name”reviews –site:competitorwebsite.com. Trust Pilot.

Conversion 103

Conversion Cloud eCommerce Search 103

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Enter your name and email address below and I'll send you periodic updates about the podcast. It was like, don't ask, don't tell, right? You get me the sale. powered by.

Marketing 90

Marketing Affiliate Channel Software Review 90

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JANUARY 20, 2010

Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Content as in relevant videos that are named well, linked correctly and well tagged. "When should I have started SEO and PPC campaigns for Italy Tours 2010?"

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). The book contains a jumpstart guide for any business to get off to a flying start on day one (jump to Chapter 7), as well as for ecommerce sites or those that just do Support and of course a blogs. It is a book about Web Analytics 2.0. Qualitative and quantitative.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

APRIL 14, 2016

Given speed’s prominence, it’s no wonder that Capital One’s ecommerce platform Spark Pay identified “loading time” as the number one thing we can learn from the ecommerce giants: It may not be the most glamorous facet of selling online, but it’s clearly one of the most important. How to Be Simple. people and places). Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

DECEMBER 2, 2015

Here’s an example Peep gave in an older blog post of an eCommerce client: Here’s what we’re looking at: First couple of days, blue (variation #3) is winning big – like $16 per visitor vs $12.5 The name of the game is iterative testing , so if you were onto something, then try a few iterations that attempt to solve the problem.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. The amount you pay for each click on a PPC ad. Learn how to reduce cart abandonment. Cost per click (CPC). Monitor CPC to assess ad ROI.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Anyone who works for a SaaS company will recognize these funnel stage labels, but with a name change, they’re relevant to every industry. All of the dots associated with each step of the funnel create a tornado.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. As their PPC agency, we had to justify this dip. Combining Google Analytics with CRM and ecommerce platform data. This is known as a “join key.”

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

JULY 19, 2013

Considering that call tracking & ppc retargeting have been proven to increase leads & sales in unlikely categories , I’m confident combining these tactics would produce a positive ROI. The email includes the names and images of the abandoned items, as well as prices, ratings & a link to return to the cart.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

MAY 16, 2017

For instance, it’s not uncommon for your Google Analytics ecommerce data to be slightly different than that of your ecommerce software. Is PPC data showing in Google Analytics? Missing eCommerce category. Quotation marks not escaped or ansi characters not encoded in eCommerce category or item names.

Analytics 132

Analytics eCommerce Metrics Campaign 132

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. My process is to name the dashboard first. But by naming it, I am giving it a purpose; and a purpose requires asking questions and focusing. I named my dashboard: VP, Digital. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics!

Analytics 145

Analytics Metrics API Web 145

ConversionXL

JUNE 16, 2016

One day, I had never heard anyone even mention the name and the next everyone was talking about it. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. The holidays for eCommerce, things like that. Think of the last company that seemingly appeared out of nowhere overnight.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store.

SEO 110

SEO Hiring PPC Leadership 110

Occam's Razor

FEBRUARY 22, 2010

At one end of the spectrum, the data collected is simply the websites visited, and at the other end, the monitoring software records the credit cards, names, addresses, and any other personal information typed into the browser. Varying degrees of data are collected from a panel. The size of these isps translates into a huge sample size.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

ConversionXL

NOVEMBER 13, 2019

The familiar name of an agency CEO is a proxy for trust. Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store.

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! And it does not matter if they use a large brand name Agency.

Analytics 135

Analytics Web Non-Compete Campaign 135