Up and Running

MARCH 3, 2021

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC vs SEO — What’s the difference?

PPC 81

PPC Small Business Management Advertising 81

YoungUpstarts

JULY 26, 2020

SEO – Search Engine Optimization was a term unknown to many people years back. Nowadays, with the advent of digital marketing, this term has caused the make and breaks of many businesses. SEO consists of the techniques, strategies, and actions that are involved in making your website popular in the search website results.

SEO 213

SEO Canada Search PPC 213

Occam's Razor

JANUARY 20, 2010

So here is a small selection from the 80 questions I could not answer in the wide ranging webinar. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

FEBRUARY 3, 2022

They may just do PPC or just do SEO or just do creative, but they're all over the, the country. Are they all SMBs small businesses or do you have enterprise really big clients? You could be a really great, like e-com web dev shop and say, okay, we need performance marketing to drive eCommerce leads to our clients.

Entrepreneur 78

Entrepreneur Technical Review Cofounder Valuation 78

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). If you help small businesses figure out how to take advantage of LinkedIn, go where small businesses are. You get the point.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. Tips for Web Analytics Success for Small Businesses. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. How Do I Measure Success?

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

MAY 4, 2016

WordStream – Service that manages PPC campaigns, but great info too. Further Reading: The Ultimate Guide to eCommerce Email Marketing. Ahrefs – Combination tool that allows you to work on your own SEO and spy on competitors. Raven Tools – Suite of SEO and online marketing tools. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28