Lessons Learned: CPI > CPC
Startup Lessons Learned
JANUARY 11, 2009
Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. The difference is intent: when youre searching for a specific topic, ads have a chance to fulfill your interest in that topic.
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