Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
Consumers responded to name and concept well, solves real problem, o Took 4 months to build initial prototype. Lean startup: o It’s situational so some businesses are operationally/people intensive, high LTV (lifetime value) means you can spend more upfront. He typed lowermybills.com was not registered and available so he bought it.
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