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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Real-time points and mileage redemption appeared at the POS, first introduced over a decade ago and now going mainstream. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Very few of us had friends on social media.

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How and Why You Should Validate Your App Idea Before You Build

Up and Running

The end user of the application was those who recycled, however, the recycling and reward redemption process required partnerships with recycling facilities, local businesses, and government agencies. Then every week we would send them a summary of their account and ask them to email us if they wanted to redeem their points.

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The 7 Jaw-Dropping Stats That Will Radically Change Your Local Marketing

Mike Michalowicz

Email rocks your marketing and your profits — with a return of $40 in sales for every $1 spent you’ll feel like you won the lottery. Because 96% of people who like your Facebook page don’t go back to it, 11 percent of businesses say their next hire will be a Social Media Manager who can broadcast their message effectively.

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How to Work with Lawyers at a Startup

Both Sides of the Table

You have this perception that they’re billing you for the lunch meeting they invited you to and the friendly banter emails flying back and forth. You can’t just understand “redemption rights&# in theory. How to manage costs - One of the biggest frustrations that people have with lawyers are unexpected costs.

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Integrating SMS into Existing Marketing Efforts

Up and Running

You can use in-store displays (complete with QR codes), your social media channels, and any other relevant collateral to build the SMS distribution list that is associated with your club. We include an expiration date so we can control the redemption. In short, SMS coupon redemption can be done in any number of ways.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

Let’s face it if you’d sent an email, but they’re at the event, chances are it wouldn’t get read in time. It takes 90 minutes for the average person to respond to an email, but just 90 seconds to respond to a text, according to CTIA. Increase options and redemptions. But a text will. Engage viewers and listeners.

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Knowledge

Occam's Razor

Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Email Marketing: Campaign Analysis, Metrics, Best Practices. Social Media Analytics: Twitter: Quantitative & Qualitative Metrics. How do I choose well?

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