Up and Running

AUGUST 2, 2012

In short, SMS really shines when it is used to support an existing marketing campaign. You can use in-store displays (complete with QR codes), your social media channels, and any other relevant collateral to build the SMS distribution list that is associated with your club. The Long Term Campaign. The SMS Micro Campaign.

SMS 76

SMS Redemption Marketing Campaign 76

Duct Tape Marketing

OCTOBER 27, 2017

Let’s face it if you’d sent an email, but they’re at the event, chances are it wouldn’t get read in time. It takes 90 minutes for the average person to respond to an email, but just 90 seconds to respond to a text, according to CTIA. Winners were publicly awarded, drumming up more interest in participating in similar campaigns.

Marketing 51

Marketing Redemption Channel SMS 51

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). " Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. 7 Best Practices.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Entertain Me 2. Inform Me. Inform Me.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

AUGUST 24, 2015

Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Kuru Footwear entices its customers to share products through social media channels. Reward Structures. Several reward structures exist. Kuru Footwear.

Retention 48

Retention Customer Software Review Technical Review 48

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. . We write and talk almost exclusively about the first two stages—how to capture more emails, how to get more people to sign up for a free trial, how to get more people to enter their credit card information, etc. What were you trying to learn or improve? Reactivation.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. We write and talk almost exclusively about the first two stages—how to capture more emails, how to get more people to sign up for a free trial, how to get more people to enter their credit card information, etc. What were you trying to learn or improve? Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48