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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

This process helps you to build an audience by identifying opportunities to: Leverage relevant hashtags; Attend popular trade shows; Make appearances on or sponsor well-liked podcasts; Run social media ads against audiences who follow specific accounts; Team up with large publications (press releases, guest posts).

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McCann NY on using Social Media

Eric Friedman

I recently connected with the folks behind the Twitter profile of McCann_NY which is the New York office of McCann Worldgroup. I connected with Bruce Stockler who is VP Corporate Communications at McCann Erickson , NY and he answered a few questions about how McCann is using and participating online and with social media.

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[Review] Hatching Twitter

YoungUpstarts

I’d argue that all the drama and backstabbing contained within “ Hatching Twitter ” is really perfect material for a movie, in the same way Facebook’s founding was as fodder for the 2010 film The Social Network.

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Unfortunately, none are very focused on Florida (California and New York are the top two destination).

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HOW TO: Build an App for Your Small Business

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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Is Social Media Making Us Less Human?

crowdSPRING Blog

A few days ago, I read an essay in the New York Times by Robin Dunbar. There’s much debate concerning social networks and friendships. Some assert that we’re living in the Renaissance of social media and our potential to build friendships is better than ever. What do you think? Image credit: ???.

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HOW TO: Connect with Other Entrepreneurs Online

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.