ConversionXL
AUGUST 13, 2019
Unless your marketing team checks whether MQLs reach the SQL stage, the sales team could waste time chasing unqualified leads. While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g. Image source). Image source).
ConversionXL
FEBRUARY 3, 2022
SEO, email marketing, Facebook advertising). Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source.
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ConversionXL
OCTOBER 4, 2018
the probability of users to click on an ad, to download a whitepaper, to respond to an email, to respond to an offer, and other customer response you define. The other half have a mix of data sources, which inevitably include an offshore SQL database (or ten) managed by an external vendor whom no one can track down. customer churn.
ConversionXL
JANUARY 24, 2017
Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. So there would be no point in including “CRO” in the name of the position.”.
ConversionXL
JUNE 19, 2019
Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Don’t send all email out to all the people at once. Email survey. If you collect proper data in Google Analytics, you can tools like Tableau, MS SQL server, and R to do deeper analysis.
ConversionXL
SEPTEMBER 25, 2018
They knew high-level numbers like sign-ups but couldn’t dig deeper into their onboarding flow or retention. Instead, they asked for vague information like “track our onboarding performance” or “track user retention.” Our journey takes places across the following stages: Acquisition, Activation, Retention, Revenue, and Referral.
steveblank.com
JULY 8, 2011
Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.
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