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Build vs. Buy: Which is Right for Your Business?

ConversionXL

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

launched a contact management software. That was designed to allow information storage and manage customer contact information. They are cost effective and really powerful when combined together but sometimes completely disconnected and hard to integrated without extra work done by engineering teams.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

The final word, media, helped to define the vertical we were to operate in. Coming from an internet marketing background, I knew that having two important pieces of information in your company name — your service area (i.e. maid service) can provide a HUGE boost in the search engines. 19- A verb that mean two things.

Naming 83
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Ardent 2: Get Out of My Building

Steve Blank

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. The conversation that day would become one of my professional watermarks.

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Customer Development is Not a Focus Group

Steve Blank

As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. On the other hand, the Motorola 68000 microprocessor (used in the Sun and Apollo engineering workstations) and the IBM 360/370 mainframes were big-endian. What a great idea.

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Tech Diversity & Inclusion Allies at SXSW

Austin Startup

Mellie Price (@mellieprice) | Twitter Heather Brunner CEO WPEngine Heather Brunner is one of the most successful tech CEO’s in Austin’s history, recently raising $250 million in funding from Silver Lake for WP Engine, the leading digital experience platform built on Wordpress.

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Preparing Websites For The Unexpected | Smashing Mobile

mobile.smashingmagazine.com

Dividing long content into multiple pages makes information harder to reach. If designers choose extra pages over long layouts, then conventional structures make information harder to reach. Traditionally “content” is the information that a website contains. Proximity Does the information’s geography matter?

Mobile 101