Engineer Lean Magazine Vertical 
Steve Blank
APRIL 2, 2009
Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Why did we believe that these magazines would care? For these magazines to find out that they didn’t truly understand what their customers cared about got their full attention.
Steve Blank
JULY 30, 2009
Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.
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Startup Lessons Learned
AUGUST 24, 2009
I place them roughly in this order: Movies > Television > Books > Music > Magazines > Radio > Newspapers Each industry is watching the one in front of it sink into the quicksand. If they don’t, there are a new breed of lean startups who understand this deep in the bones ready to take their place. 12comments: Dougvs said.
Steve Blank
APRIL 15, 2011
The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. In talking to farmers and farm equipment dealers they learned the farm-specific places to create demand; trade shows like the World Ag Expo and magazines such as Vegetable Grower , Ag Source , Farm Equipment and Tractor House.
Steve Blank
SEPTEMBER 3, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. What plan says that?
Steve Blank
MAY 15, 2009
Signs of Success One of the things you do right in a startup, is you move from one cheap and cramped building to another as you grow, with desks, cubicles and engineers piled cheek to jowl. Engineers were packed in cubicles or desks right on top of each other? Now every engineer can have their own office. Stay hungry, stay lean.
Startup Lessons Learned
OCTOBER 5, 2009
Imagine you hear from an engineer that they are worried that a certain payment subsystem is unreliable, and will therefore double-charge some customers. To a lot of smart engineers, that sounds crazy. To a lot of smart engineers, that sounds crazy. In other words, a principled way to combine agility with stability.
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