article thumbnail

5 Things to Compare When Choosing an eCommerce Platform

Up and Running

Plain and simple, if you want to enter any aspect of the online business world, you are going to need a surface level understanding of search engine optimization—at the very least. To put it simply, it’s everything that goes into making sure your site is visible to search engines like Google. What is SEO ?

article thumbnail

Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

You still need to: Create quality content on relevant topics that users search for; Make sure search engines can access it; Establish your site as an authority. Enterprise sites are typically bigger, which adds emphasis on technical accessibility, but the basics remain: Can search engines efficiently access your content?

SEO 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Competency in Semantic Web Technology

semanticuniverse.com

Among techies, the Semantic Web bears some similarity to a number of common technologies, including relational databases, XML, and Object-Oriented design. happens when they realize that they dont have to think in columns and rows, and so they can manage non-tabular data just as easily. The familiar XML tools (e.g.,

article thumbnail

12 Things a Small Business Owner Can Do to Get the Most Out of WordPress

Duct Tape Marketing

The Yoast WordPress SEO Plugin is the most popular search engine visibility plugin. It controls title/description tags, avoids duplicate content, and sets up an XML sitemap for search engines. Schema markup helps search engines understand the intention and categorization of web sites to assist with customer acquisition.

article thumbnail

18 Top A/B Testing Tools Reviewed by CRO Experts

ConversionXL

Julien Nouet , Global Frontend & UX Manager at Lacoste, reviews it here: Julien Nouet: “We first started using Kameleoon to A/B test our website to make sure our clients were happy with the experience we offer. and shows you results in organized formats using their user-friendly Stats Engine.

article thumbnail

Reincubate: Blog: Chief Technology Officer job description (for web, start-up or corporate)

www.reincubate.com

Start-ups often hire at one extreme -- closer to a Lead Developer or VP of Engineering -- whereas corporates may focus on their CIO, which is potentially quite a different role. Strategic Report to the CEO or board as an active part of the senior management team. Firstly, theres no one-size-fits-all description.

article thumbnail

An In-Depth Guide to Technical SEO

ConversionXL

But search engine optimization strategies will only take you so far. Technical SEO is the process of making sure your website meets the technical requirements of search engines in order to improve organic rankings. Search engines need to be able to identify, crawl, render, and index web pages. XML sitemaps.