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Pick the Perfect Name for Your Startup

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) Johnson also says that search engine issues have affected the style of names.

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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Social and Display Ads. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. Litmus blog. Content Marketing.

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Twitter Link Roundup #215 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Social, Digital & Mobile Around The World (January 2014) – crowdspring.co/1gYcVJm. Here are some of the links that I’ve liked and shared this past week!

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc.

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113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. The PR Masterclass : How to develop a public relations strategy that works! SEM Rush – Find profitable key words. Further Reading.

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These Innocent Hiring Mistakes Can Kill Your Startup

Transformify

It could be a digital marketing assistant to take charge of your social media accounts, a virtual assistant to organize your schedule across different time zones, or a SEM expert. Once you have nailed them, you can safely hire a more junior person to execute the social media and e mail campaigns. The downside?

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.