Engineer PR Software Review White Paper 
Steve Blank
APRIL 2, 2009
Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) Now this is worth stopping and thinking about for a second.
YoungUpstarts
JULY 1, 2015
Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. They should create remarkable content which provides great utility, attract links from other websites, and rank well on search engines.
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David Teten
DECEMBER 12, 2017
As a globally focused LP in early stage VC funds, we at Blue Future Partners have observed a growing trend of firms investing substantially in software tools, whether developing proprietary solutions or adopting off the shelf tools. But what tools are they using themselves to automate their own processes? How do VCs originate investments?
Mike Michalowicz
FEBRUARY 11, 2013
Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product.
Cracking the Code
OCTOBER 10, 2008
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.
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