YoungUpstarts
JULY 1, 2015
White papers – five to seven page papers that educate marketplace on trends and challenges. This can be anything from requests for demos, downloading of white papers, meeting requests and so on. b) Pick right PR agency. Ensure that the PR agency you work with has the chops to execute inbound marketing.
David Teten
DECEMBER 12, 2017
As a globally focused LP in early stage VC funds, we at Blue Future Partners have observed a growing trend of firms investing substantially in software tools, whether developing proprietary solutions or adopting off the shelf tools. But what tools are they using themselves to automate their own processes? How do VCs originate investments?
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Cracking the Code
NOVEMBER 10, 2009
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.
Mike Michalowicz
FEBRUARY 11, 2013
While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Then write a white paper.
Cracking the Code
JULY 6, 2007
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. However, SaaS companies are trading today at an average of 5-6x trailing revenues (salesforce leading the pack with 8.7x), while traditional software companies are in the 2-3x range.
Steve Blank
APRIL 2, 2009
Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) Now this is worth stopping and thinking about for a second.
Cracking the Code
OCTOBER 10, 2008
Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software. at 11:09 AM.
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