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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

In reality, embracing the digital transformation with custom solutions is now more affordable, analytics is easier and cloud technologies mean more options when faced with limited shelf space. Many industry leaders believe that technology levels the playing field between small businesses and large corporations. Enterprise Apps.

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[Review] Social Marketology

YoungUpstarts

Let me now highlight some of the book’s salient concepts: Managing the Team : Similar to “herding cats”, social media units can be managed like “scrum teams” where work is broken into small chunks with specific tasks assigned and monitored daily. Adequate training is a must for the social media team.

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Factors in Structuring a Product Organization

SVPG

Product managers and designers generally work with developers every day to get their product ideas built, and when the product organization is not aligned with the technology organization, the result is almost never pretty. This usually requires a little give and take. Alignment with Architecture.

SCRUM 63
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How to manage technical and creative people when you’re in-between the two

The Next Web

As tech seeps deeper into our work and the digital and real worlds combine, a whole new demand is rising for people who can bridge the ‘in-between’ space – a place that straddles both creativity and technology, and takes two very distinct areas of expertise and melds them together. If I have just described you and your predicament, read on.

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Lessons Learned: The lean startup

Startup Lessons Learned

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. I would add -- think of your development and running your business like a PM/Developer uses Agile or Scrum in software development. No more, no less.

Lean 168
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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

At IMVU , our engineering team accumulated thousands upon thousands of tests, and we had a build cluster (using BuildBot ) that ran them. There are several ways to make progress evident - the Scrum team model is my current favorite. At IMVU, our rule was that a new engineer needed to push code to production on their first day.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

In each case, an extension to the existing solution was shipped in a search engine–friendly way and now drives a lot of organic traffic, while also improving the product. That makes it more of a ranking enabler than a ranking factor —even more so since machine-learning technologies like BERT help Google understand intent better.

SEO 159