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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Often, the layout is something their web designer came up without doing a thorough analysis or testing. (In Karl Gilis , a web usability consultant, is a big fan of comparative user testing: Karl Gilis: For me, it’s incredibly interesting to see what the users like and dislike about the sites of my client’s competitors.

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Karl Gilis , web usability consultant and international speaker, is a big fan of comparative user testing: Karl Gilis: “For me, it’s incredibly interesting to see what the users like and dislike about the sites of my client’s competitors. What I am looking for is common trends within that vertical.

SEO 131
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

See Also: The Top 10 Tools for Tracking Your Web Metrics. Google AdWords or SEM (expensive). Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. Successful and failed experiments. Search ads are expensive, however.

Revenue 60
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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 247
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Lack Management Support or Buy-in? Embarrass Them!

Occam's Razor

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." Build A Great Web Experimentation & Testing Program. # " Or one of many such variations. Want to learn about testing?

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Four Responsive Email Layouts

marketingland.com

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Marcotte’s recent book, also titled Responsive Web Design , defined the idea as having three key pieces: Flexible, grid-based layouts. Media queries.

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