What Startups Can Learn About PR and Crisis Management
Both Sides of the Table
AUGUST 14, 2011
In a nutshell – I think airbnb eventually got to the right place and I was impressed with the letter their founder Brian Chesky wrote and their new commitment to safety and damages. The most tempting thing for inexperienced entrepreneurs to do is to attack the press. If You Don’t Shape Your Story, Somebody Else Will.
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