ConversionXL

OCTOBER 20, 2020

Here’s our story of bringing experimentation into a $51 billion company with 71,000 employees spread across 96 locations worldwide. But rather than the agency catapulting the business forward in terms of experimentation, it became a false start. Establish an experimentation process. Creating an experimentation program roadmap.

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Framework Global Conversion SEO 77

ConversionXL

JANUARY 12, 2021

Speero’s new CX optimization program will include the fundamentals (research+testing), but we’ve designed new methods and processes for what we do, to improve the results we can achieve. The changes are; We run regular ‘ research sprints ’ throughout the program to gather new data, form new hypotheses and validate ideas as they arise.

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Retention Atlanta Metrics Cofounder 71

ConversionXL

SEPTEMBER 18, 2019

As more companies think about starting or expanding CRO programs, the “agency or in-house?” Even then, some limitations apply to any CRO program. Finding seasoned CRO experts can take many months, and launching a CRO program can take even longer. Agencies are also used to teach processes to improve existing CRO programs.

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Hiring Analytics Framework Non-disclosure Agreement 94

ConversionXL

JUNE 13, 2017

Successful use of the framework does depend on a certain level of maturity and alignment around a few core values: People personally commit to achieving the goals of the Scrum team. The Product Owner roles likely already map well to what a traditional Project Manager at an agency or a Program Manager might be doing.

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SCRUM Agile Marketing Development Team Review 112

ConversionXL

OCTOBER 8, 2015

Surely, any mature organization can use insight from past test results as an indicator of where to go in the future. As Manuel da Costa put it, “You have an audit trail of everything you have done for that client – so you can show them the value of your optimization efforts.”. How Mature Organizations Archive Test Results.

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Database Oregon Campaign Metrics 48

ConversionXL

JULY 3, 2019

Yet, even some mature email marketing programs remain fixated on questions like, “How can we increase the open rate?” Whenever you’re auditing data, ask yourself two questions: Am I collecting all of the data I need to make informed decisions? Don’t have a dedicated experimentation or conversion rate optimization team?

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Email Metrics Campaign Revenue 121

ConversionXL

MAY 16, 2017

Similarly, Ronny Kohavi, Distinguished Engineer and GM of the Analysis and Experimentation team at Microsoft , stresses following Tywman’s Law : Any figure that looks interesting or different is usually wrong! That’s just a small part of what you should check for in your audit. Is this data accurate? Can we trust it? Image Source.

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Analytics eCommerce Metrics Campaign 132