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Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. So Top Hat decided to flip their sales strategy and market/sell directly to university students and teachers.

Vertical 132
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. KPIs Every Founder Should Track. Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. “What gets measured gets done.” .

Founder 71
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The #1 thing successful founders think about for their next startups

Hippoland

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. This is obvious. Marketing first. Product second.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. This is obvious. Marketing first. Product second.

Founder 48
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The One-Week Social Selling Action Plan

Duct Tape Marketing

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. Which of your client verticals are your champions? Step 2: Determine your targets’ revenue floor and ceiling.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Today, he has over a thousand, and he has chosen to focus on the realtor vertical. For enterprises and small businesses, managing a systematic sales cycle is crucial, and before having telemarketing reps call prospects, a few rounds of Stanzr events may be an efficient way to move them down the sales funnel.