ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Product should be your main channel for customer acquisition, retention and expansion. What are its use cases?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

www.rocketwatcher.com

NOVEMBER 8, 2010

. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42