ConversionXL
FEBRUARY 3, 2022
Marketers can use this framework to evaluate the risks associated with different growth strategies. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. The framework helps you evaluate how you can affect growth at each stage of the customer journey.
ConversionXL
NOVEMBER 23, 2022
Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Product should be your main channel for customer acquisition, retention and expansion. What are its use cases?
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ConversionXL
OCTOBER 4, 2022
Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.
Duct Tape Marketing
MAY 1, 2023
One of the things that AI does or has the ability to do, because it is essentially been taught, um, the, the, the everything that's put into it is, um, if there are processes out there, if there are frameworks out there, like the marketing hourglass that people have written a lot about, um, it, it will actually be able to access that, uh, content.
Startup Professionals Musings
AUGUST 18, 2013
The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
Startup Professionals Musings
JULY 27, 2012
The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
ConversionXL
APRIL 18, 2017
My advice: referrals are great, but have another lead generation channel as well. We have the PXL prioritization model and the ResearchXL conversion research framework – both widely adopted in the industry. Building frameworks also helps standardize the industry practices. Lead quantity can be a vanity metric.
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