Framework Management SEM SEO 
YoungUpstarts
JUNE 9, 2013
Social media marketing is probably the most heavily written management topic on the planet. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. These tend to be more inspirational than instructional.
ConversionXL
FEBRUARY 3, 2022
Marketers can use this framework to evaluate the risks associated with different growth strategies. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. The framework helps you evaluate how you can affect growth at each stage of the customer journey.
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ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. The results? Map out the customer journey: When to test.
Seeing Both Sides
FEBRUARY 25, 2016
Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
Seeing Both Sides
FEBRUARY 25, 2016
Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.
ConversionXL
DECEMBER 13, 2022
To do this, we recommend the ResearchXL Framework. It also helps to have a framework. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. Instead of guessing what the impact might be, this framework asks you a set of questions about it: Is the change above the fold ?
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