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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.

Metrics 157
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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Facebook Timeline: 10 Stunning Designs [PICS]. Just stay away from them.

PR 103
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

members in France ( www.covoiturage.fr ), the UK ( www.blablacar.com ) and Spain ( www.comuto.es ), this company is changing the way people travel on the old continent, becoming a very compelling alternative to trains and planes. sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr.

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Have an account?

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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Synthetic notifications.

Viral 140
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Why Launching a Startup Is More Expensive Than You Think

mashable.com

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. What they’re evaluating is the quality and compatibility of the team, the overall market size and the feasibility that you and your crew can make something big happen. Sign in with Facebook or Twitter to get started!

Startup 79