Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)
ConversionXL
OCTOBER 14, 2021
You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.
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