Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. Failures, pivots , and crappy minimum viable products are generally elided. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR.

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San Francisco Lean Metrics PR 167

Startup Lessons Learned

APRIL 17, 2010

Take a look and let me know what you think. Expo New York New York, NY Nov 19 The Lean Startup at MIT Boston, MA Nov 20 Lunch workshop at Dogpatch Labs Boston, MA Dec 17 Lean Startup Cohort program begins San Francisco, CA KISSmetrics KISSmetrics is loading. Take a look and let me know what you think.

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Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

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San Francisco PR Lean Early Stage 168

Startup Lessons Learned

OCTOBER 7, 2008

Take a look at The App Store after the gold rush - FierceDeveloper : According to a recent BusinessWeek feature , the flood of new games, productivity tools and related iPhone software is making it difficult for the vast majority of apps to crack the consumer consciousness. Dont do PR upfront, dont put out a press release.

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San Francisco Lean Retention SEM 68

Startup Lessons Learned

FEBRUARY 24, 2009

The customer is known, the product is known, and all we have to do is act. The customer is unknown, the product is unknown, and startups must be built to learn. What happened when we got early press (circa 2004) in violation of our own no-PR rule. Eric takes a different approach. Take a look and let me know what you think.

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Lean San Francisco Continuous Deployment DC 74

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. All my products and ideas focus on early cash and a business model that works from the first day. You made me remember that maybe, and just, MAYBE, the early days is not at there to earn money, but rather understand your user and improve your product.

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Startup Lessons Learned

APRIL 7, 2010

In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. And we’ve validated that learning by being able to demonstrate that when we change the product as a result of that learning, the key macro metrics improve. Let me illustrate.

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San Francisco Lean Metrics Design 154

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. This is why I constantly stress the need to set specific, actionable targets for new product initiatives or new feature split-tests. great observation & summary.

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San Francisco Lean Continuous Deployment DC 117

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. The work product is a more realistic test, although it requires much more work on the part of the candidate. For more on this subject, take a look at The product managers lament.

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San Francisco Lean Sweden Continuous Deployment 167

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. million in venture financing.

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Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Most of the article is about the features – new and old – of the product. The PR firm helpfully left out that context.) Vanity metrics are generally bigger. But is that true?

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San Francisco Metrics Lean PR 154

techcrunch.com

OCTOBER 23, 2010

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.

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Technical Review Cofounder Technical Cofounder Software Review 84

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. And what causes them to choose one product over another?

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Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

JANUARY 30, 2009

Build a truly mainstream product. Launch with a PR blitz, including mentions in major mainstream publications. Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. Everyone had fun; the product worked. Focus on quality.

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San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

FEBRUARY 12, 2009

To wit: achieving product/market fit , getting customer validation , making something people want , things that matter , and of course the many excellent books on the topic, of which Ill mention just two of the best, Crossing the Chasm and The Innovators Dilemma. Is a market a set of paying customers? Tough sell.

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Startup Lessons Learned

SEPTEMBER 11, 2009

Lessons Learned by Eric Ries Friday, September 11, 2009 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. It took me a long time to understand that benefit of our product. This probably sounds illogical.

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