Remove Global Remove Portfolio Remove PPC Remove SEO
article thumbnail

30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. In 2022, savvy digital marketers will keep an eye on both voice and visual search, and optimize their SEO for both. The value of image alt-text is growing exponentially.

article thumbnail

Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He's the founder and chairman of the board of global partner marketing agency, acceleration partners. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Marketing Podcast with Robert Glazer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If your business, like ModCloth, has See and Think content strategies, you are ready to have a profit-busting, global-maxima-achieving marketing and measurement strategy. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top? micro-conversion).

Framework 164
article thumbnail

19 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.

Naming 90
article thumbnail

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156
article thumbnail

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

of Search Traffic vs. Share of Global Search Volume. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. Share of Global Search Volume: This measures % of search queries on a search engine that result in visit to your website. And no, Ms. Watkins is not a horse.

Metrics 154