Hearpreneur

FEBRUARY 13, 2022

Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. In 2022, savvy digital marketers will keep an eye on both voice and visual search, and optimize their SEO for both. The value of image alt-text is growing exponentially.

Artificial Inteligence 112

Artificial Inteligence Software Review Technical Review Entrepreneur 112

Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He's the founder and chairman of the board of global partner marketing agency, acceleration partners. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? Marketing Podcast with Robert Glazer.

Marketing 87

Marketing Affiliate Channel Software Review 87

Occam's Razor

JULY 22, 2013

If your business, like ModCloth, has See and Think content strategies, you are ready to have a profit-busting, global-maxima-achieving marketing and measurement strategy. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top? micro-conversion).

Framework 163

Framework Marketing Metrics Audience 163

Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.

Naming 78

Naming OTC Entrepreneur PPC 78

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 23, 2012

of Search Traffic vs. Share of Global Search Volume. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. Share of Global Search Volume: This measures % of search queries on a search engine that result in visit to your website. And no, Ms. Watkins is not a horse.

Metrics 152

Metrics Analytics Search Channel 152