Duct Tape Marketing

MARCH 14, 2013

Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. Having a diverse portfolio of sales leads from both inbound and outbound lead generation efforts is the best way to keep your sales team busy closing deals.

Lead Generation 66

Lead Generation B2B Portfolio Sales Cycle 66

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

I don’t think a consumer services web-based start-up is the best idea for the aspiring entrepreneur for two reasons: When Internet businesses can no longer afford PPC Google Advertising , that industry has become ironically crowded, and you’re going to find yourself drowned in expenses with no branding traction.

Oklahoma 76

Oklahoma Stock B2C PPC 76

Occam's Razor

JULY 22, 2013

If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

APRIL 14, 2022

If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? They are the partner and the supplier are all in one. It's also not something.

Marketing 89

Marketing Affiliate Channel Software Review 89

Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.

Naming 76

Naming OTC Entrepreneur PPC 76

Occam's Razor

SEPTEMBER 30, 2013

It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome. Sounds dicey!! :)). So there you go.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. The post covers what is still there in your analytics tools, competitive intelligence tools, Google Webmaster tools, AdWords Keyword tool, and SEO tools. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 14, 2019

The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip. Date was our join key. Whether you’re an agency or an in-house marketer, being able to demonstrate the value of what you’re doing is essential. We produced this graph for one of our clients.

Analytics 123

Analytics Metrics eCommerce Search 123

Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. Improve brand perception. Become a thought leader.

Demand 65

Demand Tampa Marketing B2B 65

Occam's Razor

APRIL 6, 2009

If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. Maximize for the portfolio. #3: Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. Win – Win for Organic and Paid Search Marketers. You can't. Or you'll never go home.

Search 103

Search PPC Matching Analytics 103

Transformify

DECEMBER 7, 2019

All job listings are syndicated with some free job boards, but you need to pay a flat fee or on a PPC basis for an additional traffic boost. All job listings are syndicated with 50+ job boards and SEO optimized to attract organic traffic. Are Links to Candidate Portfolio and Social Media Profiles Supported?

Hiring 95

Hiring Syndicate Syndication Social Media 95

Occam's Razor

APRIL 23, 2012

Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. An optimal inbound marketing portfolio will have balanced Owned, Paid and Earned channels.]. It will incentivize the right behavior. That 45% is now 500,000 visits a month from search! It is pretty good.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1.

Metrics 166

Metrics Marketing Search SEO 166