Green Media Portfolio PPC 
crowdSPRING Blog
MAY 23, 2014
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Key PPC Metrics Are Lying To You. 21 free tools for perfecting your portfolio | Webdesigner Depot – crowdspring.co/1lDrOSB. Find Out How – crowdspring.co/1j0S8nO.
Hearpreneur
FEBRUARY 13, 2022
As big data, social media and flexible manufacturing grow more prevalent, customization will become more prevalent. Personal branding is becoming more popular as people want to express themselves in the workplace and on social media. Photo Crediy: James Green. Thanks to James Green, Build A Head ! #16-
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Occam's Razor
AUGUST 12, 2013
The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? From a Venn -diagram.
Occam's Razor
JULY 22, 2013
If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Let's look at the original picture again. That's fine.
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.
Occam's Razor
OCTOBER 24, 2016
My core recommendation is that rather than jumping directly to attribution modeling or media mix modeling, that you build a strong, step-by-step, foundation of people, process structure along with data/tools sophistication. It is hard to optimize for the entire portfolio. Smarter attribution of the outcome, smarter marketing decisions.
Occam's Razor
SEPTEMBER 29, 2009
For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). Sounds dicey!! :)). So there you go.
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