Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. Oh and what do you think is happening to the trackability of all your shortened urls in Social Media that you are not tagging with campaign parameters? Not a great situation right?

Analytics 122

Analytics Software Review Campaign Flash 122

ReadWriteStart

OCTOBER 19, 2023

To get a direct link to any chat, Click (or tap) the “Share” option Click the green button that says “Copy link”, open a new browser tab using that link, and bookmark it. ChatGPT Prompts for Social Media This is my article “TEXT”. I need to train my social media team to respond to unhappy customers. This is my article “TEXT”.

ChatGPT 182

ChatGPT Marketing Social Media PPC 182

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Key PPC Metrics Are Lying To You. Sarah Green, Harvard Business Review – crowdspring.co/1vqQ81Y. Here are some of the links that I’ve liked and shared this past week!

Social Media 93

Social Media Small Business Design Media 93

ConversionXL

NOVEMBER 4, 2011

Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. In this test red kicked greens butt and converted 21% better (orange was not tested): Image: Hubspot. What about here? What about the color of the button?

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

JULY 1, 2013

[And can''t you just see how this really deep understanding of customer interest, based on their data and not your opinions or, worse, an "expert''s" opinion, will be incredible when it comes to fueling your social media strategy? Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 135

Search Analytics PPC Green 135

Occam's Razor

OCTOBER 31, 2011

Ditto for Social Media. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. Making that green graph useless. The analyst recommended a massive increase in investment in Social Media as well. So show "good" in green and "bad" in red.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

MAY 14, 2012

No eBay PPC ad or SEO listing showed up. You can see that eBay (green) rose for a while but has been essentially flat. eBay's green line is very close the performance of the category (and you'll see that often at peaks in the shopping category queries, eBay actually does worse starting holiday season 2009).

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

NOVEMBER 6, 2014

“Conversion Optimization” Isn’t About Green Or Red Buttons. Much like media coverage tends to overstate war casualties, even though we’re statistically seeing a decline , coverage on CRO looks at huge wins because it makes for much more compelling reading. “ What’s a good conversion rate ?”

Conversion 102

Conversion PPC Green PR 102

Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. PPC works for Think and See stages. So what is all that solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

Which social media post was this link a part of? Imagine if each person, team, or media buyer responsible for running Facebook Ads could decide which combination of values they prefer. It tells Google Analytics how someone arrived on your site website—through email, a paid ad, social media, etc.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

DECEMBER 9, 2015

They can also be distracted by external factors (their phones, their environment, their social media, their email). To demonstrate how common distraction is, WiderFunnel analyzed Enterprise’s PPC landing page , which also serves as their home page. Additional calls to action with high contrast colors. Example: Enterprise.

Conversion 48

Conversion PPC Flash Canada 48

Occam's Razor

OCTOBER 24, 2016

My core recommendation is that rather than jumping directly to attribution modeling or media mix modeling, that you build a strong, step-by-step, foundation of people, process structure along with data/tools sophistication. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

OCTOBER 14, 2014

In my case I'm looking at Social Media (boss LOVES social!), A common source of such benchmarks (be it digital marketing or SEO or Landing Pages or anything really) is extensive surveys an organization might send out to a hand selected group or tweeted to the masses via social media. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Below that, in blue, green, red and orange I see the percentage of clicks on each link.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

SEPTEMBER 29, 2009

For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ).

Campaign 128

Campaign Analytics Metrics Search 128

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? I’ve done everything from creating content to social media outreach and it’s driving okay traffic but nothing crazy.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 19, 2010

Just go to their site and type in your URL in the blue box and hit the green button and you'll see what I am talking about. You are also in control of study participants and you can invite them via social media or a pop up on your site. download all the specific user-typed long tail queries for optimal PPC targeting and 3.

Analytics 135

Analytics Web Non-Compete Campaign 135

Transformify

DECEMBER 7, 2019

Back in 2015, Google acquired Bebop, a company founded by VMware founder Diane Greene and that’s when Google Hire came to life. All job listings are syndicated with some free job boards, but you need to pay a flat fee or on a PPC basis for an additional traffic boost. Candidate Matching Algorithm.

Hiring 95

Hiring Syndicate Syndication Social Media 95

ConversionXL

OCTOBER 15, 2015

red, green, yellow, and blue). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and social networks. In fact, conversions might have increased because of a validity threat like a PPC campaign or a seasonal change. Consider how this can be used in PPC advertising.

Conversion 48

Conversion PPC Design Social Bookmarking 48

Occam's Razor

FEBRUARY 9, 2015

Getty is the fourth green line. This is what it looks like, for our website and our images category leader… You can notice big differences in acquisition strategy right away – from the size of the boxes, and from, for example, seeing that Web Portals and Search is darker green (more growth) for Shutterstock than for us.

Metrics 60

Metrics Analytics Non-Compete Search 60