Green Non-Compete PPC Search 
Occam's Razor
JULY 1, 2013
But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is.
Occam's Razor
OCTOBER 31, 2011
The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. That traffic (or conversions in this case) is most likely in both Referrals and Search. Making that green graph useless. You can analyze Mobile Search performance with Mobile Referring traffic information. Is that bad?
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Occam's Razor
OCTOBER 14, 2014
Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.
Occam's Razor
SEPTEMBER 29, 2009
Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. Share of Search. One great way to do this is to measure Share of Search. A fairly low bar.
Occam's Razor
OCTOBER 19, 2010
By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Any web analytics on your site will tell you how many clicks came to you from a search engine. You may not. LivePerson.
maplebutter.com
JANUARY 8, 2013
Search for: Videos. Non of this academic stuff. The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. We’re considering doing SEO and PPC as well as cold calling to generate leads. Maple Butter. 2) Do less and iterate.
ConversionXL
MARCH 19, 2014
Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Negative keywords are keywords that tell AdWords not to show your ads for any searches containing that keyword. It prevents shoe-related searches from eating up the budget of our apparel Campaign by blocking those terms.
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