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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success.

eCommerce 129
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Data Storytelling: How to Inspire & Convince with Data

ConversionXL

Its power is in the what : how many sales, how much traffic, how often actions are taken, etc. In Letterboxd’s Year in Review , readers are pulled into the story from the start with timely and relatable woes from the coronavirus pandemic. Do these customers interact with the same sales rep? Line charts. Pie charts. Infographics.

Audience 109
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

4- Description of our software. As procurement software, Tradogram helps businesses to “trade” with one another by managing the process of buying, selling or exchanging commodities and services. The final word, media, helped to define the vertical we were to operate in. 11- Inspired by the term software development kit.

Naming 86
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SXSW Pitch Finalist: LexSet

Austin Startup

Computer Vision AI has typically needed vast quantities of well-annotated images to use as data to train the software. It’s worth noting that LexSet’s team is distributed with additional team members in Seattle and myself in Los Angeles, giving us great range to take sales meetings all across the country.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

data.world and our modern catalog for data and analysis is a new category of software, much like Bazaarvoice and Coremetrics created new categories before, and the brilliant book Play Bigger helped us find it. I’ve also, of course, been spending a lot of time talking about this with our rapidly growing sales team at data.world.

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Should I Lower My Prices To Compete?

ConversionXL

Before you run a fire sale and torch your profits for the sake of staying competitive, you need to read this. Back in October 2013 Simon-Kucher & Partners , a global marketing & sales consultancy, published a survey that found 33% of shoppers did not name prices as the primary driver for online shopping. Shipping Costs.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

You may also want to consider measuring social media engagement and keeping an eye on your online reviews. UserTesting.com is one of the better-known services that help companies run usability tests, and there are also many companies that specialize in testing how usable software or a site is. Understanding your customers. Typography.

Marketing 162