7 High-Performing Ecommerce Marketing Strategies for 2022
ConversionXL
OCTOBER 4, 2022
Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success.
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