Why Keyword Themes +Modified Broad Match = Winning PPC Strategy
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. acronyms e.g. MIT for Massachusetts Institute of Technology. Exact or Phrase match terms can be harvested from your reports and placed into new Ad Groups. stemmings e.g. hiking from hike.
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