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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve written a lot about recruiting and hiring at startups including my controversial post on whom not to hire and my rapid response to the flame war. Call high, and get passed down or; B. Not always, of course.

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Beware The Consultant

infochachkie.com

At the early stages of your company’s life, you cannot rely on disinterested, hired guns to define your company’s key tasks. To fully appreciate why consultants often do not fulfill a startup’s needs, it is important to understand the typical consulting engagement sales cycle. IP) is an ugly thing at a startup.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. You can also use LinkedIn to monitor specific hires and departures, and examine company publications for updates that may show intent. Tools for IP-targeted ads: MRP ; Terminus.

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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Increase in revenue from 21% of target accounts; Faster sales cycle; Accelerated pipeline velocity. The result?

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What the Best Growth Teams Get Right

ConversionXL

Potential hires don’t have a 10-year experience that confirms they’ll be great,” concedes Borghesi. “So, Is the potential hire showing the grit, the flexibility, and resilience that tells you they’ll be able to figure it out along the way?”. Breadth of knowledge, depth of experience. Laura Borghesi. The solution?